Commercial interior design firm with expertise in brand-alignment
CityWorx LLC is a commercial interior design firm specializing in healthcare, senior living, education, and corporate design. Its core strength is helping organizations establish interior brand standards to support their mission, vision, and values.
Principal Heidi Bosak has over 20 years of experience in the commercial interior design industry. Through her expertise, she has established brand-aligned interior design standards for large healthcare organizations spanning multiple states. Key program elements include interior finishes, furnishings, artwork, signage, and application mapping to support consistent experiences from site to site.
Does your organization have an established brand? Interior finishes and furnishings can support your brand and provide your clients and staff with an enhanced experience.
CityWorx can help enhance your brand through our unique expertise in this arena. Need help with brand development? We can work with you to define your brand and layer in the interior aesthetic elements to support it.
Benefits of establishing a consistent brand experience
Developing an interior brand-aligned standards program has many benefits. It supports project planning, performance requirements, speed to market and budget goals all while supporting the brand experience.
Establishing a consistent aesthetic can also help streamline the design process. While many design firms focus on creating the latest trendy look for their clients that provide a great photo shoot opportunity for that firm, they often ignore the true needs of the client. This requires a big picture mindset that looks beyond the end of the project. Key issues like performance, maintenance, cleanability, return on investment, and cost considerations for future renovations are some of the many items that should be considered in the planning stages.
Additionally, most design firms do not have the benefit of understanding the owner mindset. We offer a unique perspective having worked on the owner side for many years. The key issues outlined above, in addition to many more, are critical to the owner to ensure that the final outcome is not only beautiful, but adaptable to the needs of the organization for years to come.